Source: Alicia Lawrence / MuckRack

Public relations professionals exhibit a unique set of skills that makes them great at their job. They have to be excellent communicators, level-headed, strategists and most of all, they have to be able to think on their feet. But not all of those things come naturally to PR pros.

Whether it’s a question from the media, presenting a campaign to senior-level executives or simply a routine chat with a client, thinking on the spot can help you and your company escape a crushing wave of chaos and brand-damaging outcomes.

To read this article in its entirety visit MUCK RACK Daily for five ways to get better at thinking on the spot when the pressure’s on, your palms get sweaty and the spotlight is on you.