In the ever-evolving realm of public relations, staying ahead of the curve is crucial. The year 2024 promises to be dynamic, with emerging social media platforms reshaping how we engage with audiences. Here, we explore key platforms that brands should closely monitor in the coming year.

1. Threads – A Rising Star: Threads, born as an alternative to the renowned X (formerly Twitter), has surged with 100 million sign-ups within its first five days. As our team at Gomes Media delved into a trial, we found that Threads offers a mixed bag of engagement. Although active presence is vital for traction, Meta actively invests in the platform’s growth. With enticing features for creators and ongoing improvements, Threads holds significant potential as a messaging powerhouse.
2. Instagram Broadcast Channels – Direct Connection: Instagram is taking a closer look at how users share content within the app, leading to the introduction of Broadcast Channels. Enabling direct communication with followers via DMs, this feature opens new avenues. As it rolls out for business accounts, brands can leverage this direct line of communication for more personalized engagement.
3. X/Twitter – A Platform in Flux: The platform formerly known as Twitter, now under Elon Musk’s ownership, has undergone significant transformations. From requiring a small monthly payment to lifting the ban on political ads, X/Twitter is reshaping its landscape. Despite declining user numbers, it remains a formidable space.
4. Lapse – Redefining Memories: Lapse, an iOS invite-only app, is making waves by redefining how we share memories. The app, designed to reclaim authentic moments, develops pictures over hours, encouraging users to share without the pressure of curated content. Although somewhat under the radar, Lapse’s unique approach could offer your brand a chance to connect with audiences more genuinely and nostalgically.

Conclusion: As social media continues to be a driving force in shaping public relations, adapting to emerging platforms is key. Threads, Instagram Broadcast Channels, X/Twitter, Lapse, and many others are set to redefine engagement in 2024. At Gomes Media, we recognize the importance of staying ahead. If you want to enhance your social media strategy or explore the potential of these platforms, reach out to us at for a chat today.